Pandora Jewelry PR Salon, New York City

In the heart of Soho we transformed a white drywall space into a conceptually monochrome blush, velvety and sparkling jewelry box. Our goal was to create a luxury experience that nods to the brand’s history and accolades while giving way to new eras. The space was designed to host the brand’s ‘VIP’s’ during product launch events and special occasions. Honoring the brand’s Copenhagen origin. each area within the salon boasts a variety of Danish influence. From the Rose Louis Poulsen pendant that greets you, to a mauve velvet sofa by Gubi, across a pair of Danish Mid-Century sheepskin chairs, to the ‘iconic jewel’ sconces anchoring the back of the space, handblown in Denmark, these details were crucial to informing the language of the design.